This book is a collection of articles written by the Mansmith team of consultants, all subject matter and industry experts whose combined experiences in the marketing field are arguably unequalled. This level of experience is priceless, as readers know that “experience is the best teacher.” And out of these experiences, are learnings that passionate teachers, now mentors, selflessly share.

Here are 3 reasons why this book is worth your while:

1) Easy to read as the articles are brief and straight to the point, so things you need to know about a particular topic are there in about 800 words.

2) Use of actual cases examples based on either research or the writers’ personal experiences or knowledge.

3) Written by the most awarded team of business educators in the Philippines who teach with passion and commitment, while caring about sharing relevant knowledge.