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New Product Development and Launch

New Product Development and Launch
by Chay Cruel
 

A new product comes at the cost of countless hours spent in conceptualizing based on consumer insighting. Ensure that your development processes are in order to maximize profitability as soon as the product launches!
 
INTRODUCTION
The Importance of New Products
The Top 25 Inventions of 2017
 
THE NEW PRODUCT DEVELOPMENT PROCESS
Part 1
Overview
Brainstorming
Product Concept Definition
Insighting and Positioning
Brand Name Selection
 
Part 2
Project Review & Approval
Product Development
Package Development
 
Part 3
Plant Trial to Scale-up Run
Commercial Run
Pre-Launch Sales Preparations
Post-Launch Analysis
 
CONCLUSION
New Product Contribution to Total Business