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Strategic Marketing 24 MBA Analytical Tools

Strategic Marketing: 24 MBA Analytical Tools
Designed By: Josiah Go
Facilitated by: Chiqui Escareal-Go
 

A high intensity seminar on understanding the 24 MBA analytical tools for strategy formulation and execution.  

KEY BENEFITS TO PARTICIPANTS
  • Understanding business frameworks taught in post-graduate schools in 2 days 
  • Ability to interact with like-minded individuals in thinking systematically   
KEY BENEFITS TO COMPANY
  • Common competencies in strategic thinking among managers and staff assigned to handle or support brand, the company’s most important asset 
  • Highly effective and educated associates capable of growing the business via methodical market diagnosis  
 
PROGRAM OUTLINE
Module 1: How Does Your Industry Work? 
  • Analytical Tool 1: Logic of Industry 
  • Analytical Tool 2: Five Forces of Industry Analysis 
 
Module 2: How Does Your Business Operate and Make Money? 
·
  • Analytical Tool 3: Generic Strategy 
  • Analytical Tool 4: Product-Market Opportunity Matrix 
  •  Analytical Tool 5: Value Chain Analysis 
  • Analytical Tool 6: PMS Map 
  • Analytical Tool 7: Strategic Focus 
  • Analytical Tool 8: Decision Tree (product/service vs. retail) 
  • Analytical Tool 9: Margin-Return Profitability Matrix 
  • Analytical Tool 10: 7S’s Strategy Framework    
 
Module 3: How Does Your Competitors Think? 

  • Analytical Tool 11: Competitor’s Assumption 
  • Analytical Tool 12: Competitor’s Most Probable Scenario (MPS) 
  • Analytical Tool 13: Level of Competitive Destructive Weapon          
 
 
Module 4: How Does Consumer and Customer Get Satisfaction? 
 
  • Analytical Tool 14: Consumer Behavior Model 
  • Analytical Tool 15: Customer Lifetime Value 
  • Analytical Tool 16: Yin-Yang Channel Needs 
  • Analytical Tool 17: Customer Typology Matrix 

Module 5: How Can You Reinvent Your Strategy? 
  • Analytical Tool 18: Market-Driving Strategy Matrix 
  • Analytical Tool 19: Business Model Map 
  • Analytical Tool 20: The Delta Model   
 
Module 6: How Does Selected Analytical Tools Compare? 
  • Analytical Tool 21: Product Portfolio Analysis 
  • Analytical Tool 22: Buyer Utility Map 
  • Analytical Tool 23: Blue Ocean Strategy’s 4-Action Framework 
  • Analytical Tool 24: 5 Dimension of Strategy Planning
 
Generous number of case examples from the following industries will be cited  (subject to change without prior notice):   

 

·         Agriculture 
·         Baby products 
·         Banking 
·         Beauty care 
·         Beer 
·         Calculators 
·         Cinema 
·         Coffee 
·         Computers 
·         Consumer durable 
·         Fast food 
·         Feeds 
·         Food 
·         Ice Cream 
·         Intimate Wash 
·         Pharmaceutical 
·         Pizza 
·         Recruitment
·          Soap 
·         Soft drinks 
·         School 
·         Supermarket 
·         Telecom 
·         Training 
·         Water purifiers 


WHO SHOULD ATTEND
Every Brand, Sales and Strategy Practitioner   
 
 
ABOUT THE INDUSTRY EXPERT
CHIQUI ESCAREAL-GO 
CEO and Chief Behavioral Strategist     

 


 

  • Co-author/editor of 8 marketing and entrepreneurship books
  • Chair of the Women’s Business Council PH
  • has finished the 1-year Advanced Management Program (IESE Business School New York and Barcelona)
  • Executive Scholar in Marketing and Sales (Kellogg Business School)
  • took advanced marketing programs at Columbia Business School (Ceibs campus), Harvard Business School, University of California-Berkeley, IESE (New York)
  • Certified Master Coach (by the Behavioral Coaching Institute) and Certified A.I. Training Facilitator (by Company of Experts USA)
  • one of the Top Filipina Entrepreneurs 2011 (Trailblazer category)
  • Go Negosyo Enabler Awardee 2014; ASEAN Women Network Awardee 2015
  • has an M.A. in Anthropology, University of the Philippines (thesis pending)