THINK DIFFERENTLY. SEE THINGS DIFFERENTLY. DO THINGS DIFFERENTLY.

18th Strategic Marketing: 24 MBA Analytical Tools

Designed by:  Josiah Go
Facilitated by: Chiqui Escareal-Go
 
A high intensity seminar on understanding the 24 MBA analytical tools for strategy formulation and execution.  

Program Overview:

Module 1: How Does Your Industry Work? 
· Analytical Tool 1: Logic of Industry 
· Analytical Tool 2: Five Forces of Industry Analysis   

Module 2: How Does Your Business Operate and Make Money? 
· Analytical Tool 3: Generic Strategy 
· Analytical Tool 4: Product-Market Opportunity Matrix 
· Analytical Tool 5: Value Chain Analysis 
· Analytical Tool 6: PMS Map 
· Analytical Tool 7: Strategic Focus 
· Analytical Tool 8: Decision Tree (product/service vs. retail) 
· Analytical Tool 9: Margin-Return Profitability Matrix 
· Analytical Tool 10: 7S’s Strategy Framework     

Module 3: How Does Your Competitors Think? 
· Analytical Tool 11: Competitor’s Assumption 
· Analytical Tool 12: Competitor’s Most Probable Scenario (MPS) 
· Analytical Tool 13: Level of Competitive Destructive Weapon          

Module 4: How Does Consumer and Customer Get Satisfaction? 
· Analytical Tool 14: Consumer Behavior Model 
· Analytical Tool 15: Customer Lifetime Value 
· Analytical Tool 16: Yin-Yang Channel Needs 
· Analytical Tool 17: Customer Typology Matrix   

Module 5: How Can You Reinvent Your Strategy? 
· Analytical Tool 18: Market-Driving Strategy Matrix 
· Analytical Tool 19: Business Model Map 
· Analytical Tool 20: The Delta Model   

Module 6: How Does Selected Analytical Tools Compare? 
· Analytical Tool 21: Product Portfolio Analysis 
· Analytical Tool 22: Buyer Utility Map 
· Analytical Tool 23: Blue Ocean Strategy’s 4-Action Framework 
· Analytical Tool 24: 5 Dimension of Strategy Planning  

Key Benefits to Participants
· Understanding business frameworks taught in post-graduate schools in 2 days 
· Ability to interact arts like minded individuals in thinking systematically   

Key Benefits to Company: 
· Common competencies in strategic thinking among managers and staff assigned to handle or support brand, the company’s most important asset 
· Highly effective and educated associates capable of growing the business via methodical market diagnosis  

Who Should Attend: 
Every Brand, Sales and Strategy Practitioner   


Generous number of case examples from the following industries will be cited  

(subject to change without prior notice):   
· Agriculture 
· Baby products 
· Banking 
· Beauty care 
· Beer 
· Calculators 
· Cinema 
· Coffee 
· Computers 
· Consumer durable 
· Fast food 
· Feeds 
· Food 
· Ice Cream 
· Intimate Wash 
· Pharmaceutical 
· Pizza 
· Recruitment 
· Soap 
· Soft drinks 
· School 
· Supermarket 
· Telecom 
· Training 
· Water purifiers 


What our past participants said:

“It widens my perspective in Marketing & how this would translate in wider market share” — Christian Neil Belo, HR & ADM Manager, Steelasia Manufacturing Corp.   

“The content is completely fantastic, straight to the point & easier to understand by using examples which is different approach, unlike the old/traditional approach w/c is theoretical.” — Joanna Marie Adajar, CRCI – LSM, Bistro Americano Corp.   

“Very clear, very comprehensive. Good value for money.” — Elsie David, AVP, Product and Marketing,  JG Summit Petrochemical Corp.   

Past participants include: 
· General Manager of Jaka Food Processing Corp. 
· Managing Director of SQL Wizard Inc. 
· Senior Vice President of Grepalife Financial, Inc. 
· Senior Vice President of Security Bank Corp. 
· VP-Asia Pacific of Patron Spirits International AG 
· AVP for Sales & Marketing of Flyace Corp. 
· AVP, Product and Marketing of JG Summit Petrochemical Corp. 
· Product Marketing Manager of Electrolux Phils Inc. 
· Region Commercial Manager of Coca-Cola Bottlers Phils. 
· Group Product Manager of URC 
· Manager of BPI 
· Asst. Brand Manager of Bistro American Corp

ABOUT THE SPEAKER:
 

CHIQUI ESCAREAL-GO

CEO       

Co-author/editor of five marketing books; Executive Scholar in Marketing and Sales of Kellogg Business School, Northwestern University; Certified Master Coach (by the Behavioral Coaching Institute) and Certified A.I. Training Facilitator (by Company of Experts USA); awarded as one of the Top Filipina Entrepreneurs 2011 in the Trailblazer category, the GoNegosyo Enabler Award 2014 and the ASEAN Women Entrepreneurs Network Award 2015; president of the Women’s Business Council Philippines; took advanced marketing programs at Columbia Business School (Ceibs campus), IESE Business School (New York Campus), Harvard Business School, University of California-Berkeley.  Graduate of De La Salle University (LiaCom Communication Arts & Marketing Management Accelerated Program) and Ateneo de Manila University (MA English Language and Literature Teaching.  Currently taking MA Anthropology at the University of the Philippines

Regular rate

(If paid from October 2-16)

On-site rate

(If paid during or after the seminar)

REGISTRATION
Closing Date

14,888.00

+Vat

15,888.00

+Vat

Deadline : Oct 13, 2017