THINK DIFFERENTLY. SEE THINGS DIFFERENTLY. DO THINGS DIFFERENTLY.

New Product Development and Launch

A new product comes at the cost of countless hours spent in conceptualizing based on consumer insighting. Ensure that your development processes are in order to maximize profitability as soon as the product launches!

 

INTRODUCTION
The Importance of New Products
The Top 25 Inventions of 2017
 
THE NEW PRODUCT DEVELOPMENT PROCESS
Part 1
Overview
Brainstorming
Product Concept Definition
Insighting and Positioning
Brand Name Selection
 
Part 2
Project Review & Approval
Product Development
Package Development
 
Part 3
Plant Trial to Scale-up Run
Commercial Run
Pre-Launch Sales Preparations
Post-Launch Analysis
 
CONCLUSION
New Product Contribution to Total Business
 

ABOUT THE INDUSTRY EXPERT

Edwin Totanes, Chief Marketing Strategist

  • Co-author of The Masmith Mentors’ List: The 8P’s of Marketing
  • Agora awardee '13 in Marketing Management; recipient of the “50 Most-Talented CMOs of Asia” award during the World Marketing Summit in Malaysia 2013
  • former VP Strategic Brand and Portfolio Development of Universal Robina Corporation
  • former VP and General Manager of Coke-subsidiary Philippine Beverage Partners and Cold Drink Development Manager of Coke Thailand
  • former Marketing Director for Del Monte Philippines
  • former General Manager of the Swift Meat Division and was Chairman of The Corporate Marketing Committee of RFM
  • former Group Brand Manager of Kraft, Warner Lambert, and Procter and Gamble
  • took Advanced Management Program at Harvard Business School 

Early Bird Rate

(If paid up to April 6)

Regular Rate

(If paid during April 7-April23)

On-site Rate

(If paid during or after the training)

REGISTRATION
Closing Date

13,888.00

+Vat

14,888.00

+Vat

15,888.00

+Vat

Deadline : Apr 17, 2018