THINK DIFFERENTLY. SEE THINGS DIFFERENTLY. DO THINGS DIFFERENTLY.

NEW! Brand Managers’ Bootcamp

The List  of  Top 10 Brands in the World have dramatically changed over the past 30 years! Only two have remained in the Top 10.

If you are driven to understand the dynamics of Brands, their roles and value, and how to keep them always relevant to your customer / consumer over the long-term; this Bootcamp is for you!

The Bootcamp begins with learning from the history of Branding and the Brand Management process; the importance of the 5 Strategic Assets of Brand Equity. Thereafter, focus will be on the 3 major competencies for Brand Managers discussed and excercised through extensive 4-hour module workshops on: INSIGHTING, POSITIONING, and COMMUNICATING. 

Outline of Bootcamp

Module 1: BRANDS and BRAND MANAGEMENT

  • Lessons from History
  • 5 Strategic Assets of Brand Equity

Module 2: INSIGHTING

  • What is a Good Consumer Insight?
  • Techniques in Identifying and Writing Insights

Module 3 : POSITIONING

  • Tools in Developing the Value Proposition
  • The Importance of Insights and Essence of Brands

Module 4 : COMMUNICATING

  •  Generating Messages : Increasing Recall and Going Viral
  • Tools in Evaluating Advertising

Who Should Attend:

Marketing teams: Brand Assistant to Marketing Manager

Key Sales Managers : Key Accounts Manager, National Sales Manager

Finance Managers or other Non-Marketing  and Sales Managers, who wish to broaden their understanding of Brands and the value they contribute to the Company’s assets.

Benefits to Participants:

Gain a deeper understanding of the importance of Brands and the “real essence” of a Brand Manager’s job.

Benefits to the Company:

It is recommended that Companies send Marketing Teams, complemented by key Sales Managers and a Finance Manager. The Team will gain a collective understanding of the value of Brands and how they contribute to Company assets.

ABOUT THE SPEAKER:

EDWIN TOTANES 
Chief Marketing Strategist

EDWIN TOTANES is an Agora awardee '13 in Marketing Management; recipient of the “50 Most-Talented CMOs of Asia” award during the World Marketing Summit in Malaysia 2013; former VP Strategic Brand and Portfolio Development of Universal Robina Corporation; former VP and General Manager of Coke-subsidiary Philippine Beverage Partners and Cold Drink Development Manager of Coke Thailand; former Marketing Director for Del Monte Philippines; former General Manager of the Swift Meat Division and was Chairman of The Corporate Marketing Committee of RFM; former Group Brand Manager of Kraft, Warner Lambert, and Procter and Gamble; took Advanced Management Program at Harvard Business School.

Early Bird Rate

(If Paid from December-January 1)

Regular Rate

(If paid from January 2-January 15)

On-site Rate

(If paid during the seminar)

REGISTRATION
Closing Date

13,888.00

+Vat

15,888.00

+Vat

15,888.00

+Vat

Deadline : Jan 09, 2018