About Us

THE MANSMITH TEAM OF TRAINING MASTERS:

Who we are

• Established in 1989
• Successful practitioners and entrepreneurs with strong theoretical backgrounds
• Specialists in Marketing and Sales Training offering segmentized programs to its clientele
• Founded by a group of industry leaders in 1989, led by its Chairman and Chief Marketing Strategist, Mr. Josiah Go

Our Consultants

Josiah L. Go

Chiqui Escareal-Go

Chiqui Escareal-Go is the President and Chief Service Strategist of Mansmith and Fielders, Inc., an advocacy-based marketing and sales training and consultancy company.  

She is also Executive Director and Vice Chair of Waters Philippines.  (Waters is the market leader in the premium segment of home water, as well as the importer of Noah ion cell cleanse).    

She actively set up, organized or strongly supported various advocacies both for business and personal endeavors such as the Young Market Masters Awards, and the Market Masters Conference, where 100% net proceeds go to charity in the areas of education and youth empowerment.  She is a founding trustee of MarkProf Foundation, Inc., which is the search for and training of the Top 25 marketing management trainees of the Philippines and manages a P5 million AME-Mansmith marketing scholarship grant for marketing professors (since 1997).  She is also president of the Josiah and Carolina Go Foundation that provides various scholarships and assistance to less fortunate young Filipinos.  

Chiqui is a graduate of De La Salle University with a double degree in AB Communication Arts and BSC Marketing Management (Accelerated Program).  She took her M.A. English Language and Literature Teaching degree at the Ateneo de Manila University and is a certified Appreciative Inquiry Training Facilitator (certified by the Company of Experts, USA).  She has delivered papers on Appreciative Inquiry in Singapore and Japan which had been published in the RELC Journal Singapore in 2006.  She conducts seminars on People Skills, Selling Skills, Presentation and Communication Skills, Appreciative Inquiry, Energizing Your Sales Teams through Positive Communication, Leadership and Breakthrough Service.    

She is a Certified Master Coach (certified by the Behavioral Coaching Institute) and is a member of the International Coaching Council.  Chiqui also took advance marketing programs at the Harvard Business School, Columbia Business School (Ceibs campus), Kellogg Business School at Northwestern University, and at Burke Institute (USA).

Rowen Paul A. Untivero

Graduated Cum Laude at the University of the Philippines, Diliman, with a bachelor's degree in BS Economics.

Rowen is a valuable combination of a trainer, a practitioner of marketing, sales and management, an educator and consultant. As a senior consultant, partner and Chief Sales Strategist in Mansmith & Fielders, Inc. he has conducted various training programs both in-house and public seminars, to diverse clientele like Abbott Laboratories, Ajinomoto, Bayer Crop Science, Boehringer Ingelheim, Basic Graphics, Benby, Caltex, Century Canning, Del Monte, Electrogroup, Far East Bank, Globe, Goldilocks, Green Cross, IPI, Jacinto, Jardine-Davies, Malayan Insurance, Metrovet, Nestle, Nissan, PCI Bank, Purefoods, Philsteel, Rustan's Marketing, Saatchi, Schering-Plough Animal Health, San Miguel Pure-foods-Hormel, San Miguel-Feeds, Summit Media, Sky Cable, Splash Cosmetics, St. Mary's Publishing, Syngenta, Unilever, Unitrade, URC Beverage, World Partners Bank, Wrigley, among others.

He brings with him his "hands-on" experience and success in handling various senior management, marketing and sales positions in companies like Smart Communication Inc., Tupperware, Pocketbell and Procter & Gamble. He was Vice-President of Liberty Telecoms before joining Alcatel Philippines as its Country Manager.

As an educator with MBA units from De La Salle University, he has taught marketing and sales subjects in Ateneo de Manila University and St. Scholastica's College. He has been sought as speaker for various conventions and conferences like those of the Association of Marketing Educators, Tele-communications Industry and independently by various universities and colleges.

Rowen has also been director of the board of the Advertising Board of the Philippines (ADBOARD). He became a trustee for the PANA Foundation. He was also twice Vice President of the Philippine Marketing Association (PMA).

Emilio "Bong" C. Macasaet III

Bong is the Chief Distribution Strategist, partner and senior consultant of Mansmith and Fielders, Inc. in the area of sales, sales management and metrics.

He brings with him very extensive and intensive sales experiences gained from both local and multinational companies like Gillette, Nestle, L`oreal, Metrolab and RFM Corporation. He has introduced and implemented successful sales strategies and tactics in almost all trade channels of consumer products all over the country. He organized the very first sales force of Metrolab in the National Capital Region, and re-organized sales groups of L'Oreal and RFM Corporation into successful sales organizations. Bong has conducted various sales seminars and training programs within the organizations he worked for including for affiliate companies in Singapore and Thailand.

He worked his way up from a Van Salesman, and was progressively promoted up to Vice President of Sales & Distribution. Bong recently retired from his corporate life and is now a President of his own distribution company.

Bong is an accounting graduate and has an eye for finance, a rare qualification among senior executives in sales management. He obtained his MBA from Ateneo De Manila University and is currently a professor at the De La Salle Graduate School of Business while pursuing his doctorate in business administration at the same university.

Malu Dy Buncio

Malu is Mansmith's Chief Business Development Strategist. For almost twenty years, she has worked for Avon worldwide at all levels to develop the company’s performance and leadership. She served as the Executive Director for Regional and Business Development for Asia Pacific under Avon Products – Asia Pacific Regional Office where she successfully opened Avon Vietnam. She was the General Manager of Avon Cosmetics, Inc. (Philippines.) when the company has received two Chairman’s Awards for exemplary business performance and the Best Employers of the Philippines Award from The Asian Wall Street Journal in partnership with Hewitt Associates and the Far Eastern Monitor.  

She successfully managed Avon Indonesia as the President Director, despite the worst political and economic crisis in Indonesia where she received the Chairman’s Pathfinder Award for ‘managing thru Political Crises’ in 1998.  

When she was a Business Development Manager at Avon Pacific, Inc (Regional office) and Avon Products Mfg., Inc (Philippines), she established and coached distributorships in Singapore, Brunei, Fiji, Nauru, Papua New Guinea. She also pioneered Playtex Intimate Apparel for Avon.  

Malu has been a Management and Business Consultant for some of the biggest and looked upon corporations in the country for quite sometime now. These corporations include The First Commercial Bank, Insular life, Swedish Match Corporation, the media giant ABS-CBN Broadcasting Corporation, and also, Filinvest Properties Inc.  

Malu completed basic course in Interior Design at the Philippine School of Interior Design. Her educational background includes a Business Management Program at Asian Institute of Management. She graduated with Bachelor of Arts Degree Majoring in Communication Arts at Assumption College where her thesis was bestowed with the Marie Eugenie Award.  

All through her career, she received awards and citations for her outstanding management which include the 1999 Pathfinder Award for Unleashing Beauty from the Chairman of the Board, Avon Products Inc. In the same year, she received the Asia Pacific Agora Award for Marketing Excellence by Philippine Marketing Association. And back in 1995 she was a Chairman’s Leadership Awardee cited by the Chairman of the Board, Avon Products Inc.

Benedicto “Poch” Cid Jr.

Poch is the Chief Brand Adviser of Mansmith and Fielders, Inc. He brings with him almost 30 years of both rigorous and broad experience in the fields of marketing, research, management and business development.

His most recent post prior to joining Mansmith was with The Nielsen Company (Philippines) Inc., for which he served as Managing Director. His thorough understanding of a wide array of industries stems from his experience in handling senior posts for different companies that include: IDS Marketing Philippines (General Manager), Fonterra Philippines (where Poch worked his way up to the General Manager post), Kellogg Philippines (Commercial Director) and Gillette Asia Pacific (during which time he was stationed in Sydney, Australia, and also rose from the ranks all the way up to the General Manager position).

Other companies for which he held marketing and managerial posts include Richardson-Vicks Philippines and Procter & Gamble.

He is currently serving on the Philippine Advertising Standards Council as a screener of advertising: vetting advertising materials for conformity with ASC standards prior to production and use.

Poch is a graduate of BA Sociology from the University of the Philippines in Diliman, Quezon City.Your browser may not support display of this image.

Donald Patrick L. Lim, Ph D.

Donald is Mansmith’s Senior Consultant and Chief e-Marketing Strategist.  He is currently the Managing Director of MRM Worldwide Manila, the digital marketing arm of Mc Cann Ericson Advertising Group. Prior to that, he was the former CEO of Yehey Corporation, the Philippine’s no.1 search engine and Internet portal. Where he took the helm of a bleeding company and turned it around by reverse engineering the business model and transforming the company into a digital marketing holding company that is now dominating its market niche. He was also President and CEO of Media Contacts Manila, a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.

Before Yehey, Donald used to be the Vice President of Marketing of the Philippine Daily Inquirer where he started as a division head and manager of classifieds, moving up to become assistant vice president, and eventually vice president, all in a span of three years, after doubling the revenues of the Classifieds department, launching new Inquirer products, and pioneering award winning marketing projects and promotions.

Donald is a product of the management program of the Ateneo de Manila University, and finished his MBA with distinction from Murdoch University. He has finished his dissertation in mass media for his DBA program with the University of Phoenix. Apart from these, Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia.

He is one of the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding president of the Internet and Mobile Marketing Association of the Philippines.

Partial List of Clients

Courses Offered

EXECUTIVE EDUCATION IN MARKETING AND SALES
OVER 60 COURSES OFFERED (The largest marketing offering in Asia-Pacific