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BUSINESS DEVELOPMENT BOOT CAMP: START UP TO SCALE UP

One management style does not apply to all types of organizations. Small, start up organizations have different strengths and weaknesses from large, established organizations. Learn how to best foster creativity, ensure profitability, motivate and manage employees and retain focus on the consumer in start up organizations as well as scaled up organizations.

Program Concept:
This is an interactive course.
Participants will be given case studies that deal with start up organizations.
Day 1: will focus on managing a start up organization
Day 2: will focus on managing a scaled up organization.

Course Curriculum:
Day 1
Through lecture, discussion, cases studies and group work, participants will learn how to develop a start up business by:

• generating, evaluating and progressing concepts/ideas to test market.
• staff up for a start up organization.  This includes an organizational structure, type of individuals to hire
• and how to manage and compensate these individuals.

Day 2:
Through a combination of lecture, discussion, case studies and group work and presentations, participants will learn how to:

• focus a large organization on business objectives.  This will include an overview of strategic planning, systems management and crisis management.

Program Concept:
This is an interactive course.
Day 1, participants will be given case studies that deal with start up organizations and will focus on creativity and the role it plays in a start up organization and will focus on managing a start up organization.
Day 2, participants will be given case studies that deal with large organizations and will focus on business objectives and communications, systems and contingency planning.

START UP
Great ideas come from small organizations.  Sometimes from the garage of someone’s home as in the case of Apple computers.  Start up organizations are a hot bed of creativity.  They need to not only foster creativity but also ensure that the creativity results in a profitable organization.  Start up organizations are also lean, mean and fast.  In addition, people who thrive in this type of organization need to managed differently.

SCALE UP
A large, more mature organization requires strong focus on continuing to fulfill and focus on the consumer need of your business while having strong systems, constant communication and well thought out contingency plans.
Many times, large organizations begin to focus on managing the complexity of the business rather than on the consumer and customer.

Key Benefits for Participant
Participants will learn:

• foster creativity in a start up organization
• ensure that the creativity results in a profitable organization
• staff a start up organization
• manage a start up organization
• focus on business objectives and not just managing the organization
• how and  why strong systems and communications can foster a marketing driven organization
• what contingency plans should be laid out before the situation arises

Key Benefits for Companies
This course will:

• help spark creativity within organizations big and small
• also help ensure that those managing a start up organization are aware of strengths and weaknesses and be able to leverage those strengths and mitigate weaknesses
• help larger, more established organizations act faster and meaner.
• help create focus within  a large organizations
• also help ensure that those managing a large organization are aware of strengths and weaknesses and be able to leverage those strengths and mitigate weaknesses

Target Audience:

• General Managers of small organizations
• Investors in a new organization/business
• Newly promoted managers
• Human Resources Training and Development Managers