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An interactive course consisting of two afternoon sessions
It has often been said that Strategy is Execution, Execution, Execution.  It is far better to have a well executed, basic strategy than to have a brilliant strategy, poorly executed. 

Key to excellent execution is harnessing the power and strength of an organization’s personnel. Key to harnessing the power and strength of an organization is clear and persuasive communication.  Persuasive communication is vital to leading an organization and ensuring cohesive implementation of strategies. 

Managing, leading and inspiring an organization requires communication at several levels to ensure excellent execution of business strategies.  Audiences differ from rank and file to management to the sales force to media. Effective and persuasive communications encompass both the hearts and minds of the audience.  Learn from a seasoned business leader, one who has managed a P11 billion company with over 1000 employees and 250,000 independent sales representatives, how to effectively communicate and persuade at these levels:

Course Curriculum:
Pre-work:
Participants will be asked to come to the course with two prepared 5- 8 minute speech/talks.  One talk should be an ‘inspirational or key note address’ talk.  The other talk should be a business talk.

Program Proper:
Day 1 – session begins at 1:30 Motivational speaking/Inspiring your team
Day 2 – session begins at 1:30 Business Presentations.

The following will be discussed during both days

• Speech content
• Typing of scripts
• Delivery of speeches:  eye contact, posture, gestures
• Use of visual aids
• Dealing with a noisy audience/unruly audience
• Dealing with a sleepy audience

Program Concept:
This is an interactive course. The moderator will give examples and steps on how to achieve each of the key benefits of the course.  Attendants will then be asked to do individual work as well as group work.  After which, volunteers will be selected to present before the audience and receive feedback.

Key Benefits for Participant

• learn how to craft compelling communication pieces, speeches and talks that will keep your audience listening
• learn how to use different communication styles (e.g. emotional, rational), depending on the situation e.g. key note speaker, business presentation, emceeing
• learn how to command attention when speaking in front of an audience, whether in large formal forums or informal gatherings
• learn how to best use visual aids, work a stage, deal with an unruly audience, wake up a sleepy audience and deal with the media

Key Benefits for Companies

• Clear  and persuasive communication will lead to better executed business strategies
• Compelling and persuasive communication will foster employee motivation and pride in their organization

Target Audience:

• Those who wish to communicate more persuasively both upwards with their Superiors and downwards with their subordinates.
• Employees moving up the corporate ladder and who are transitioning from ‘managing themselves’ to ‘managing others’
• Those who are aspiring to lead an organization
• Heads of companies and Departmental Heads of sales, marketing,
• Brand managers, Sales managers, Human Resources Training Departments