Another 1st from Mansmith and Fielders, Inc.

Strategic Innovation and Business Creation
An executive workshop facilitated by the
most awarded business educator of the Philippines
Josiah Go

Market-Driving Strategies (MDS) and Blue Ocean Strategy (BOS) are two of the more popular business innovation methods.  For the first time, JOSIAH GO will give you a prequel of various innovation concepts.  He is the only person involved in both MDS and BOS and is in a unique position to share his perspective about STRATEGIC INNOVATION, an indispensable lifeline in today’s parity market environment since competitive advantages of companies have been fleeting, while projected revenues for future products and
services are usually not adding up to the company’s growth target!

While desirous of innovative products and services, many companies do not spend enough time thinking about innovation because of lack of knowledge what innovation really is, where to find it, what innovation strategies are available for them, and what process and tools to help them do it.  Other companies are busy protecting their financial position; hence, opportunities for innovation are either ignored or rejected, with the usual low value-adding tactical traps being adopted repeatedly by company’s executives as their “strategy”.

Attend this STRATEGIC INNOVATION and BUSINESS CREATION executive workshop
and let Josiah Go discuss with you answers to the following most often asked questions:

• What is innovation and how it can help companies profitably grow top line organically?
• How to leverage innovation across the entire value chain instead of treating it as a mere isolated R&D function? (we’ll show you innovation not just in marketing but also in IT, logistics, HRD, etc. as well)
• What is the strategic impact of an innovative value chain design to your company’s profit and why value chain design is as important as product design?
• Why are big companies missing the radical innovation opportunities to smaller upstarts and what can they do about it?
• What innovation strategies are available for companies?
• What “voice of customer” tools are available and which are more effective than others in spotting ideas needed for innovation?
• How can executives improve their ideation and innovation skills?
• What innovative companies are teaching us about innovation?
• What leadership styles are needed to make innovation work?

METHODOLOGIES: Lectures, innovation case sharing, small group discussions, field observation,
reflection thinking, challenge exercises, humor, short films, Q&A

JOSIAH GO has been focusing on innovation and innovative process in the context of strategy since 2006.  A successful entrepreneur and author of 10 bestselling books, he is chairman of Mansmith and Fielders, Inc., the leading marketing and sales strategy training company in the Philippines.  He is also chairman of 5 other corporations.

Joe has personally facilitated over 500 seminar-workshops in the Philippines and abroad since 1989.  Considered as the most awarded business educator of the Philippines (Agora ’94, TOYM ’01, TOYP World ’02, Lifetime Achievement Award ’07, World Brand Leadership ’09), Josiah took advance marketing, strategy and innovation training in MIT Sloan, Kellogg, Wharton and London Business School as part of his lifelong education.

Target audience:  Business leaders, entrepreneurs, functional head and members across the value chain like those from corporate planning, R&D, organization development, innovation, finance, marketing
(Team attendance recommended)