HERE’S THE ANSWER TO THAT NEED!

In 1.5 days, learn how to do by yourself “Quick but Clean” scientific marketing research for profitable marketing decisions and marketing problem solving. Because the research here is one that you and your staff will design, implement, analyze and use, all you need is a shoestring budget to execute and complete it. Your subsequent marketing decision-making and marketing problem solving will take on the P&G, Unilever, J&J character and logic but without the intimidating near-Titanic-sized budget.

This seminar is based on Dr. Ned’s forthcoming book of a similar title. The book documents the market research techniques that Dr. Ned specifically designed for entrepreneurs and small enterprise owners who want to do research-based marketing. The research innovations are explained via real-life cases of entrepreneurs and small business enterprises that had the benefit of enrolling in Dr. Ned’s entrepreneurship classes at AIM and his public seminars. So the seminar’s research techniques and innovations are not mere theoretical conceptualizations. Instead, they are “street-smart”, being grounded on and developed from the actual experiences of start-up entrepreneurs and smart small business enterprises.

Program Concept

This course has the research technologies and innovations to claim that entrepreneurs and small business enterprise owners who enroll in it can do by themselves scientifically valid and very cost-effective marketing research to profitably grow their businesses. The research projects that the course participants will learn, see how done and practice in the workshop are each embodied in Dr. Ned’s research innovative techniques. These techniques were specifically developed to squarely address and sufficiently overcome the 2 formidable hurdles that have discouraged start-up entrepreneurs and small business enterprise owners from using marketing research. Those 2 bottlenecks say: (1) “It takes too long to do market research,” and (2) “It’s expensive and will cost me an arm and a leg to do market research.”

Did you know that the projectability of your research data is NOT a function of your sample size but the study’s representative and statistical random drawing of the respondent sample? Did you know that this is why you can do inexpensive or very inexpensive market research with small sample size of 100, 50 or even 30? Did you know you can do this as long as those respondents were drawn at random from a representative sampling frame, and that the finding from that sample of 30 is scientifically projectable to a population of 100,000, even millions? Did you know that you can obtain random representative respondent sample from a central location like a mall or shopping center that has the same representativeness as the very expensive house-to-house sampling? Did you know that an FGD can be more expensive and practically useless than a quantitative but small sample base product test when you want to find out how the market will respond to your new or next generation product? These are the kind of practical research issues to which this course gives straight answers and illustrations.

Key benefits for companies

The company will gain:

· a marketing planning process that draws its strength from not only the company’s and the competitors’ past experience but also from the current and emerging trends of the market and customer attitudes, motivations, and purchase/usage practices

· a knowledge management discipline in its marketing planning, execution and control

· a consumer and customer orientation in doing its marketing where everything starts from where the consumers and customers are before considering where it, as a marketer, is

Key benefits for participants

Each participant will learn:

· how to be confidently research-based and driven in marketing strategy formulation and marketing problem solving

· how to quickly but validly and very cost-effectively design, implement, analyze and use marketing research for marketing planning and control

Program Overview

Module 1: Research For Customer Acquisition

· FGD Versus Product Testing

· Product Testing Versus UAI

· Research Hybrid

Module 2: Research For Customer Retention

· Customer Satisfaction Research

· Customer Loyalty Research

Module 3: Doing Scientifically Valid, Projectable And Cost-Effective Marketing Research

· Assuring Validity

· Assuring Projectability

· Assuring Cost-Effectiveness

What our past participants said:

Dr. Ned Roberto explained scientific terms that can be understandable by newbies in the field. -- Karla Monika M. Borromeo, Product Manager, Ripple E-Business International Inc.

Doc. Ned made a refreshing presentation of an otherwise confusing topic especially for non research implementation. – Edwin Batalla, Regional Sales Manager, 3S Foods Industries

Although our company is not classified as B2C goods/services in which this seminar is intended for, I learned a lot which I can share to our organization for us to adapt since we are not utilizing formal market research yet. -- Catherine R. Postrado, Customer Service, Zialcita & Co., Inc.

Who should attend: Start-up Entrepreneurs, Small Business Enterprise Owners/Partners, Family Business Owners and Managers, Aspiring Entrepreneurs, Bank Loan Officers and Micro-Finance Providers, Franchising Company Directors

Case Examples From The Following Product/Service Categories

· Apparel Store

· Beauty Parlor Franchising

· BPO

· Brokerage/Forwarding

· Business Convention Hotel

· Call Center

· Confectionary Kiosks

· Corporate Give-Away

· Furniture Export

· Lechon Manok Take Out Shop

· Mobile Marketing Services

· Nurse Recruitment and Placement

· Pares Restaurant

· Shoe Store

· Sports Store

· Ukay-Ukay Store

· Water Refilling Stations