Remove the guess work out of execution and bring your marketing strategy to life. In just 2 days, learn more than you would from several years of trial-and-error.

 

Key benefits for participants:

Each participant will learn:

•   skills in designing the most effective marketing implementation program
•   critical support and commitment for ideas
•   a better understanding of what works and what mistakes to avoid in execution

 

Key benefits for companies:

The company will gain:

•   tools that the team can adopt to increase the organization’s chances of success
•   successful cooperation among members of different groups within the company
•   a framework to give clarity for the company to take the right direction and identify capability   
•   gaps

 

Program Concept:

PEOPLE‘S CAPABILITIES AND COMPANY RESOURCES MAKE A DIFFERENCE.  In a commoditized market, competition can always catch up when it comes to product offerings, price or distribution.  What can be an advantage is how your team executes your strategies while utilizing resources effectively to outperform others while providing customers the value they desire at profit-maximizing levels.

 

Program Overview:

 

Module 1: Marketing Implementation Framework:  An Overview

• Marketing implementation defined :  beyond marketing management
• Understanding strategy and implementation using the Mansmith "M" Framework
• Seeing the issues from all perspectives:  Mansmith 3 Cs of Marketing Implementation
• Is it a strategy problem or bad implementation :  The Marketing Problem Diagnosis Quadrant
• Does your organization have what it takes to successfully implement :  The Mansmith Capability Building Framework

 

 Module 2: It all starts from an implementable strategy

• 3 Cs of Critical tasks:  Choice, clarity, communication
• Case study on choices to take for implementation action
• Choices and Trade-off decisions:  are you inward-looking or outward-focused?
• Using the Internal 4Ps for implementation for clarity: a case study
• Case study on communicating the launch of something new throughout the organization

 

Module 3: Being prepared by developing capabilities

• 3 Cs of Capabilities:  Coordination, Competencies, Commitment
• Steps to develop marketing/sales capabilities
• Effective coordination between sales and marketing via the coordination matrix
• Building competencies via the 4 x 4 implementation matrix
• Mastering the 4 Levels and 4 Skills in Marketing Execution : Critical skills needed by all marketing and sales management practitioners
• Establishing commitment by looking into behaviors during transition and knowing which leadership action to take during transition
• Case study on account-specific execution

 

Module 4: What Infrastructures Build Capabilities

• Marketing Effectiveness
• Building Managerial Excellence
• 4 Traits of Excellent Marketing Implementers
• Putting it all together : Mansmith Capability Building  5 Infrastructures Exercise 

Case Examples From The Following Products / Industries Shall Be Cited:

•   Automobile
•   Bank
•   Beverage
•   Consumer Durable
•   Credit Card
•   Entertainment
•   Export
•   Fast Food
•   FMCG
•   Network Marketing
•   Pre-Need
•   Retail
•   Slimming Products
•   Sports
•   Telecom

 

Case examples of the following scenarios shall be discussed:

•   Account specific sales promo done nationally
•   Changing sales incentives
•   Communicating your theme during annual convention
•   New product development
•   New product launching
•   New sales campaign
•   Stopping trade inventory loading
•   Training curriculum (marketing and sales)
•   Turnaround marketing

 

Who should attend: 

Marketing and Sales Management Practitioners (from Marketing Managers to Assistant Brand Managers, from Sales Directors to Key Account Specialists, from Trade Marketing Manager to Promo Specialists), General Managers and Human Resource Managers / Officers who are tasked to help organizations “get their jobs done” effectively  would largely benefit from this seminar.

 

What our past participants said:

“Attending Mansmith training is a rewarding experience! Comprehensive and practical. I am now more knowledgeable to bring my team to next higher level & as a team we will soar high!” – Harry William Acosta, Trade Marketing Manager, Universal Robina Corp.

 

“This was a good one! Validation of existing practices & a lot of new approaches learned!” – Manolito Juan Anchores, Assistant Vice President, Nestle Philippines, Inc.

 

“I found the workshop enriching – presented in a way that’s easy to apply.” – Jeffrey Ross Damian, Product Manager, Globe Telecom, Inc.

 

Recent participants include

•   Sales Supervisor of Cebu Holdings, Inc.
•   Operations Manager of Cebu Oversea Hardware Co, Inc.
•   Sales Manager of Nito's Auto Supply, Inc.
•   Sales Supervisor of Pacific Heights International, Inc.
•   Executive Assistant Manager of Sarrosa International Hotel
•   Institutional Sales Head of Skygo Marketing Corp.
•   Trade Mktng Associate of Universal Robina Corp.
•   Assistant Manager-BPI Credit Cards of Bank of the Philippine Islands (Cebu)       
•   Sales Officer of Cebu Holdings, Inc. 
•   Marketing Assistant of Juanito King & Sons, Inc.     
•   Regional Manager of Pacifica Agrivet Supplies, Inc.
•   Marketing Brand Manager of Skygo Marketing Corp.          
•   Manager of Smart Communications, Inc.
•   New Channel Development Officer of Cebu Daily News