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In just 2 days, learn how to win profitable shares in your industry -- more than you would from several years of trial-and-error.

For close to two decades, this course has provided marketing and sales practitioners with a forum to learn and interconnect a variety of marketing topics – ranging from how to compete in cut-throat marketplace to a brief initiation to market-driving strategy, the latest concept in marketing discipline that helps companies answer how to thrive in a downturn economy.  It identifies the need for marketers to go beyond traditional sources of competitive advantage, this enhances the effectiveness of the participants and further awakens their abilities to develop and choose marketing alternatives, incorporating both strategic and tactical perspectives.  For its relevance, impact, practicality and applicability, this program has earned the distinction of being the longest-running marketing strategy course in the Philippines, personally facilitated by the most-awarded marketing educator of the country A must-attend of every marketers!

Key benefits for participants

Each participant will learn:

• better understanding of how marketing can help in value creation – for both the customers and the company
• an application of marketing concept to person marketing to help accelerate personal development
• a consultant’s expert perspective on how to quickly identify marketing problems and match it with the appropriate marketing solutions

Key benefits for companies

The company will gain:

• company-wide recognition of the necessity to create and deliver customer value
• increased skills in developing practical but relevant marketing strategy
• ready-to-use, field-tested templates that can immediately be adopted and applied by the team within the organization

Program Concept

PLANNING IS 50% KNOWING THE RIGHT PROBLEM AND 50% FINDING THE RIGHT SOLUTION.

Many companies come up with various uncoordinated activities and ineffective responses in the marketplace, only to regret having wasted precious resources that could have been redirected to more effective marketing programs.  It is important to know who your target market is, what your marketing mix can offer and how each variable connects to each other.  Know what could be a source of your strength versus competition and avoid fighting a losing battle.  Learn what it takes to define marketing leadership in your industry and how to formulate strategies on how to get there.

Marketing Strategy and Plans seminar combines three most powerful learning tools:

• Face-to-face interaction with the Philippines most awarded business educator, JOSIAH GO (Agora ’94, TOYM ‘01, TOYP World ’02, Blue Ocean ’06, AME Lifetime Achievement ‘07), who has done over 500 marketing and sales strategy seminars in almost all industries
• Generous number of case examples (80% are Philippine setting) to be cited for better appreciation of marketing strategy concepts , and
• Hands-on testing of your marketing strategy formulation skill, with on-site consultation with the seminar leader.

Program Overview

Module 1: Value creation

• Value for customers and company
• Levels of value of customers
• Distinguishing between creator’s capabilities and customer’s benefits

Module 2:   Opportunity-seeking in good times and bad

• Understanding analytical tools in opportunity-spotting
• A quick review of segmentation-target-positioning
• Entering an attractive market vs. entering a market attracted to you
• Having superior positioning vs. changing the industry structure

Module 3:    Strategies for achieving competitive advantage

• Breaking away from cut-throat competition by looking at the new market space
• Understanding why customers buy or not buy from you
• Predicting competitive moves
• Predicting probability of your company adopting new strategy

Case examples from the following products / industries shall be cited:

• Appliances
• Astringent
• Beer
• Beverages
• Bread
• Calculator
• Church
• Coffee
• Communication
• Electronics
• Fast food
• Restaurant
• Furniture
• Hotel & Motel
• Industrial
• Infant formula
• Insurance
• Ice cream
• News
• Personal care
• Pharmaceutical
• Printing
• Professional organization
• Retailing
• Sanitary protection
• Shampoo
• Shoes
• Soap
• Supermarket
• Training
• Water & water purifier

Recent participants include:

• CEO of EEC System (Taiwan)
• Managing Director of SQL Wizard
• General Manager of Ecolab
• COO of Asian Media Dev’t. Group
• VP of JB Music
• AVP Marketing of Generali Pilipinas
• Associate Director for Client Service of Nielsen
• Marketing Manager of World of Fun
• Head of Sales of Malayan Insurance
• Sales Manager of SL Agritech
• Sales Manager of A.D. Gothong (Cebu )
• Business Dev’t. Manager of Landco
• Professor of UST
• Associate Publisher of Summit Media
• Brand Manager of Level-up
• Product Manager of Robinsons Savings Bank
• Area Manager of Organon
• Area Manager of Chowking
• District Manager of Petron
• Branch Manager of Mitsubishi Motors
• Assistant Product Manager of Therapharma
• Advertising & Research Officer of Golden ABC
• Product Officer of Smart
• Trade Marketing Officer of Unilab
• Trade Marketing Supervisor of Universal Robina
• Local Store Marketing Officer of Goldilocks
• Industry Specialist of Merck
• Product Specialist of PLDT
• Product Assistant of Magnolia
• Product Manager of Cargill
• Marketing Services Assistant of Cebu Holdings
• Marketing Analyst of Maybank
• Market Analyst of Fuji Xerox

What our past participants said:

“The different case studies made the seminar more interesting and relevant.  New insights were clearly presented through the case method system.”  – Jonathan Diño, Marketing Manager, Universal Robina Corporation

“Very good coordination of theories and live cases delivered in a practical, easy to understand way. Combined with good humor; a very good appreciation course for non-marketers (like key account specialists).” – Anson Dichaves, Regional Director of Customer Marketing for Asia , Africa and Middle East , Unilever

“Josiah is a very good teacher.  He is able to get the full attention of sales managers – not an easy task – because he speaks the language of sales with his examples.  His anecdotes are easy-to-understand and clarify marketing principles.”  – Sammy Sih, Assistant Vice President and National Sales Director, Monde Nissin

“Two thumbs up!  The seminar was indeed helpful.” – Carmela Salazar, Product Officer, Smart Communications