15 Cues for Marketers to Stay Distinct and Competitive
Date Posted : January 17, 2020The past decade has seen a lot of creating and catching up for us with the internet being introduced in the decade prior. Innovation got us highly ...
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Insights From Balikbayan Reunions and Traveling in the Philippines
Date Posted : August 29, 2019December and January are popular months of the year for weddings and therefore, homecomings and reunions. The cool weather this time of the year i...
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When After Sales Service is the Determining Factor for a Product Purchase
Date Posted : August 29, 2019So for companies who just focus on product sales, be very aware of how customers make decisions - and especially for consumer durables, after sales...
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How Technology is Changing the Face of Loyalty
Date Posted : August 29, 2019The continuing evolution of technology will play a key role in the quest for customer loyalty. Technology, however, is not THE answer to customer l...
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How Digital Disrupts the Store Visit
Date Posted : August 29, 2019Digital technologies are not gimmicks, but about solving problems and adding value to the customer--added convenience, enhanced experience, more re...
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Looking Beyond Retail and Service Spaces
Date Posted : August 29, 2019Retailers would be familiar with the author Paco Underhill who has been described as an environmental psychologist and/or a retail anthropologist. ...
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Building Competitive Advantage in Retailing
Date Posted : August 29, 2019Retailers must strive for a specific positioning to a specific set of customers rather than attempting to be great at everything to everybody.
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6 Consumer Benefits of Sales Promotions
Date Posted : August 29, 2019For as long as there are bargain hunters, deal seekers, and thrill seekers, promotions will continue to endure as one of the most popular marketing...
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