15 Cues for Marketers to Stay Distinct and Competitive
Date Posted : January 17, 2020The past decade has seen a lot of creating and catching up for us with the internet being introduced in the decade prior. Innovation got us highly ...
Read More
3 Ways to Create Sales and Build Your Brand
Date Posted : August 29, 2019More and more suppliers for large retailers in the Philippines are forging strategic collaborations to grow categories and brands. I recall the joi...
Read More
Targeting Non-Customers
Date Posted : August 14, 2019This is an excerpt from Josiah Go’s forthcoming book “Marketing Plan: Building The Profitable Preferred Brand” (2nd edition, co-authored by Chiqui...
Read More
What is Market Segmentation?
Date Posted : August 14, 2019This article is an excerpt from the soon-to-be-launched 2nd edition of the book “Marketing Plan: Building the Profitable Preferred Brand” co-author...
Read More
Year-end Ritualization
Date Posted : August 14, 2019Inventory loading will not happen overnight. It is usually an indicator that the sales target may be too ambitious, value proposition not compellin...
Read More
Marketing of Schools
Date Posted : August 14, 2019Schools can benefit from changing their perspective with regards to how they operate. The following cases will show that even schools have somethin...
Read More
Growing from Blue Skies and White Spaces
Date Posted : August 14, 2019Business, like life, has many investment options indeed – we just need to see opportunities in our blue skies and white spaces.
Read More
Using Anthropology in Marketing
Date Posted : August 14, 2019Marketing can do well to bring anthropology tools into boardrooms and bedrooms to see why people do things the way they do, know how to better comm...
Read More
