Marketing Targeting Non-Customers

Targeting Non-Customers

Date Posted : August 14, 2019

This  is an excerpt from Josiah Go’s forthcoming book “Marketing Plan: Building The Profitable Preferred Brand” (2nd edition, co-authored by Chiqui...

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Marketing Year-end Ritualization

Year-end Ritualization

Date Posted : August 14, 2019

Inventory loading will not happen overnight. It is usually an indicator that the sales target may be too ambitious, value proposition not compellin...

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Marketing Marketing of Schools

Marketing of Schools

Date Posted : August 14, 2019

Schools can benefit from changing their perspective with regards to how they operate. The following cases will show that even schools have somethin...

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