A high-intensity seminar on understanding the 24 MBA analytical tools for strategy formulation and execution.  


  • Understanding business frameworks taught in post-graduate schools in 2 days 
  • Ability to interact with like-minded individuals in thinking systematically   


  • Common competencies in strategic thinking among managers and staff assigned to handle or support the brand, the company’s most important asset 
  • Highly effective and educated associates capable of growing the business via methodical market diagnosis 

Module 1: How Does Your Industry Work? 

  • Analytical Tool 1: Logic of Industry 
  • Analytical Tool 2: Five Forces of Industry Analysis 

Module 2: How Does Your Business Operate and Make Money? 

  • Analytical Tool 3: Generic Strategy 
  • Analytical Tool 4: Product-Market Opportunity Matrix 
  •  Analytical Tool 5: Value Chain Analysis 
  • Analytical Tool 6: PMS Map 
  • Analytical Tool 7: Strategic Focus 
  • Analytical Tool 8: Decision Tree (product/service vs. retail) 
  • Analytical Tool 9: Margin-Return Profitability Matrix 
  • Analytical Tool 10: 7S’s Strategy Framework    

Module 3: How Do Your Competitors Think? 

  • Analytical Tool 11: Competitor’s Assumption 
  • Analytical Tool 12: Competitor’s Most Probable Scenario (MPS) 
  • Analytical Tool 13: Level of Competitive Destructive Weapon          

Module 4: How Does Consumer and Customer Get Satisfaction? 

  • Analytical Tool 14: Consumer Behavior Model 
  • Analytical Tool 15: Customer Lifetime Value 
  • Analytical Tool 16: Yin-Yang Channel Needs 
  • Analytical Tool 17: Customer Typology Matrix 

Module 5: How Can You Reinvent Your Strategy? 

  • Analytical Tool 18: Market-Driving Strategy Matrix 
  • Analytical Tool 19: Business Model Map 
  • Analytical Tool 20: The Delta Model   

Module 6: How Does Selected Analytical Tools Compare? 

  • Analytical Tool 21: Product Portfolio Analysis 
  • Analytical Tool 22: Buyer Utility Map 
  • Analytical Tool 23: Blue Ocean Strategy’s 4-Action Framework 
  • Analytical Tool 24: 5 Dimension of Strategy Planning

Generous number of case examples from the following industries will be cited  (subject to change without prior notice):   

  • Agriculture 
  • Baby products 
  • Banking 
  • Beauty care 
  • Beer 
  • Calculators 
  • Cinema 
  • Coffee 
  • Computers 
  • Consumer durable 
  • Fast food 
  • Feeds 
  • Food 
  • Ice Cream 
  • Intimate Wash 
  • Pharmaceutical 
  • Pizza 
  • Recruitment
  • Soap 
  • Soft drinks 
  • School 
  • Supermarket 
  • Telecom 
  • Training 
  • Water purifiers 

Every Brand, Sales and Strategy Practitioner  

CEO and Chief Behavioral Strategist     

  • Co-author/editor of 8 marketing and entrepreneurship books
  • Chair of the Women’s Business Council PH
  • Finished the 1-year Advanced Management Program (IESE Business School New York and Barcelona)
  • Executive Scholar in Marketing and Sales (Kellogg Business School)
  • Took advanced marketing programs at Columbia Business School (Ceibs campus), Harvard Business School, University of California-Berkeley, IESE (New York)
  • Certified Master Coach (by the Behavioral Coaching Institute) and Certified A.I. Training Facilitator (by Company of Experts USA)
  • One of the Top Filipina Entrepreneurs 2011 (Trailblazer category)
  • Go Negosyo Enabler Awardee 2014; ASEAN Women Network Awardee 2015
  • Has an M.A. in Anthropology, University of the Philippines (thesis pending)