Innovation can increase revenue and reduce cost; hence, it is the job of everybody. But while many are desirous of innovative products, services and process, many companies do not spend enough time thinking about innovation because of lack of knowledge of what innovation really is, where to find it, what innovation strategies are available for them, and what process and tools to help them do it. Other companies are busy protecting their financial position; hence, opportunities for innovation are either ignored or rejected.

This seminar will share how innovation can be done across the company’s value chain instead of treating it as a mere R&D function and define what tools and strategies are available so firms can weave together marketing, product development, logistics, value chain, IT and HR to drive innovation and growth in the organization.

Each participant will learn:

  • How to understand innovation - types, challenges and opportunities
  • How to apply innovation tools and understand fundamentals of insighting
  • How to find new sources of increasing revenue while reducing cost

The company will gain:

  • Strategies and tools to actualize innovation as a core value
  • A value chain directly linked to innovation
  • More empowered teams to find new ways to drive growth and profit

Module 1: The W’s of Innovation

  • Innovation and how it can help companies profitably grow top line
  • Innovation is more than new products
  • Paradox of efficient organization
  • Difference of idea, invention and innovation
  • Sources of innovation (manufacturing-driven vs. lead-user driven)
  • Key factors for success in innovation

Module 2: Innovation Throughout the Company’s Value Chain

Understanding value chain

  • Value chain design: Factors vs. outcome
  • Why value chain design is as important as product design
  • 6 Factors affecting value chain design
  • Where to focus in your value chain innovation
  • 3Es of value creation
  • Innovation to improve internal efficiency versus customer’s relevance
  • How IT and HR can use innovation to be game changer inside the company

Module 3: Choosing Your Innovation Strategy

Types of available innovation

  • Innovation classified by impact to business
  • Choices (Breath vs. Degree)

Module 4: Innovation Process Management & Measurement

  • 4Ss of innovation process
  • Findings on relationship of R&D spending and innovation
  • 4Ss & 3 Categories: What should be tracked during pre-launch, launch and scale-up.

Module 5: Nurturing Innovation Mindset

  • Making innovation a repeatable and sustainable system
  • Involving the entire company, not just tech or R&D group: How to start an innovation mindset?
  • Coaches versus colonizers: Incremental vs. radical innovators
  • 4 factors to make or break innovation program
  • Challenging 4 norms of teams
  • Innovation leaders and communication style for innovation strategy
  • Critical roles and competencies for innovation process
  • Building an innovation culture


  • Business leaders, Functional Managers across value chain
  • Companies whose core values include innovation
  • Companies desirous of innovation as competitive advantage

Case studies from the following industries will be discussed:

  •         Apparel
  •         Artificial intelligence
  •         Automotive  
  •         Banking
  •         Business process outsourcing
  •         Coffee
  •         Conglomerate
  •         Construction and infrastructure
  •         Consumer electronics
  •         Consumer health
  •         Convenience stores
  •         Entertainment
  •         Fast moving consumer goods
  •         Financial services
  •         Logistics
  •         Medical clinic
  •         Online platform
  •         Packaging
  •         Paper
  •         Payment services
  •         Petroleum
  •         Pharmacy
  •         Raw materials
  •         Retail
  •         Sports
  •         Telecom
  •         Watches

Chairman and Chief Innovation Strategist

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Known as one of the Philippines’ most respected marketing gurus, he is the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by JCI International by far), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments was recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England).

He is also the first Filipino to have completed the Blue Ocean Strategy qualification process in Insead, France and is the first in Southeast Asia to have taught this as a 3-unit, full semester course in a university.  His current interests include Market-Driving Strategies, Innovation, Profit Strategy and Innopreneurship.

A bestselling author with 18 marketing books, Josiah has taught at the De La Salle and Ateneo Universities as well. He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Wharton, Harvard and at the London Business School.  His industry affiliations include being National President of the Philippine Marketing Association (1991), Chairman of the Direct Selling Association of the Philippines (2002), National President of the Association of Marketing Educators (2004-2005). Most recently, he is founding Chairman of White Space Club International. An entrepreneur and marketing practitioner, he continues to be involved in various advocacies aimed at youth empowerment, innovation and entrepreneurship namely, the Young Market Masters Awards (YMMA), Mansmith Innovation Awards, Day 8 Business Academy, Jeremiah Fund, Marketing Educators' Training, and the MarkProf Foundation.