The advent of social media websites like Facebook and Twitter has given rise to a new wave of online marketing, as internet users have practically taken ownership of the digital world and claimed it their space. Brands which are the last to follow, are now facing the reality that while they should have their presence in social media, navigating in it requires skill, discipline, and a different marketing mindset. Brands who have set up camp, without any regard to the realities of social media, have soon found out the hard way how it is to navigate in a world owned by consumers.
Social Media Marketing has become an art, but more so a science where all the interactions and engagements, once the Holy Grail of marketing, can now be tracked and measured. Brands that are on the digital and social space, are not owned by the brand managers anymore, but by consumers. The concept of social search, social media, tweeting, pinning, and liking, are now part of the marketing nomenclature. It is now inevitable that marketing professionals understand and learn how to navigate the social space.
The program will present a social media marketing framework that will provide marketers as a guide in strategizing, developing, and implementing their own social media program. The program can be divided into five key modules, which will provide a step-by-step approach to appreciating and understanding the different components of a successful social media campaign. The modules will look at various best in class social media case studies where participants can learn from. Case examples from the following product/service categories: Fast-moving consumer goods and service industries like top consumer brands and the tourism industry have been aggressive in dipping their feet into the world of digital. See how they do it and the different successes and learning as they extend their brands to the world of social media.
Module 1: The Fundamentals of Social Media
Module 2: Creating a Step-by-Step Social Media Marketing Plan Module 3: Choosing which Social platform to engage
Module 4: Managing a Brand’s online community
Module 5: Measuring Social Media Marketing performance
ABOUT THE INDUSTRY EXPERT
DONALD PATRICK LIM
Chief Digital Strategist
CEO of Dentsu Aegis Network; former Chief Digital Officer of ABS-CBN Corporation; former Managing Director of MRM Worldwide Manila; former CEO of Yehey Corporation and Media Contacts Manila; former Vice President of Philippine Daily Inquirer; youngest to serve as President of the Philippine Marketing Association; first Agora awardee '14 for Marketing Communications; founding President of the Internet and Mobile Marketing Association of the Philippines (IMMAP); one of the Ten Outstanding Young Men of the Philippines (TOYM) for 2015; co-author of the Mansmith Mentors’ List: the 8 P’s of Marketing.
Donald Patrick L. Lim, Ph D.Chief Digital Marketing Strategist
Donald Lim is the Chief Digital Marketing Strategist of Mansmith and Fielders, Inc. He is currently the Chief Innovation Officer of Udenna Corporation and Chief Operating Officer of DITO CME. Previously, he was the CEO of Dentsu Aegis Network, former Chief Digital Officer of ABS-CBN Broadcasting Corporation and former Managing Director of MRM Worldwide Manila (the digital marketing arm of Mc Cann Ericson Advertising Group). Prior to that, he was the CEO of Yehey Corporation, the Philippine’s no.1 search engine and Internet portal, where he took the helm of a bleeding company and turned it around by reverse engineering the business model and transforming the company into a digital marketing holding company that is now dominating its market niche. He was also President and CEO of Media Contacts Manila, a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.
Before Yehey, Donald used to be the Vice President of Marketing of the Philippine Daily Inquirer where he started as a division head and manager of classifieds, moving up to become assistant vice president, and eventually vice president, all in a span of three years, after doubling the revenues of the Classifieds department, launching new Inquirer products, and pioneering award winning marketing projects and promotions.
Donald is a product of the management program of the Ateneo de Manila University, and finished his MBA with distinction from Murdoch University. He has finished his dissertation in mass media for his DBA program with the University of Phoenix. Apart from these, Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia.
He is one of the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding president of the Internet and Mobile Marketing Association of the Philippines.
He is the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association.
Most recently, he became one of the Ten Outstanding Young Men of the Philippines for 2015.