Marketing to Gen Z Understanding a New Generation of Consumers

Marketing to Gen Z:  Understanding a New Generation of Consumers
by Frances Yu

Who are they?  How are they different from the Millennials and how are they the same?  Learn what motivates them, what drives them, and how they consume media.  Generate insights on how to reach and engage them by looking at numerous case studies of brands that have been successful in reaching this influential generation.
Are you ready to step into the future? 
Key Topics:
How is Gen Z different from the Millennials Generation?
What does Gen Z believe and value?
How do they consume media?
How can you effectively communicate with them?
How do they shop?
What makes brands relevant to Gen Z?
The New Rules of Marketing to Millennials and Gen Z
Who Should Attend:
This seminar is for brand, marketing, sales and HR practitioners who want to understand, attract, and earn the loyalty of a new generation of consumers and employees.
Chief Retail Strategist

 Frances Yu is Mansmith’s Chief Retail Strategist. She is also an Independent Director at Shakey’s Pizza Asia Ventures, Inc. She has over 25 years of experience in retail and marketing. She was previously theVice President and Business Unit Head of Rustan’s Supermarket and the Vice President and Head of Marketing Operations for Rustan’s Supercenters, Inc. - a member of the Dairy Farm International Group and one of the largest chains of hypermarkets and supermarkets in the Philippines.

Frances J. Yu founded FJY Consulting, Inc., a corporate marketing and management consulting company which she managed as President. She was also the Vice President and General Manager of a marketing research and consulting firm catering to the top 500 corporations in several sectors. From 2003 to 2005, she served as the Chairperson for the National Retail Conference and Stores Asia Expo (NRCE) Programs Committee of the Philippine Retailers Association.

She has spoken in various forums and conferences for the Intercontinental Group of Department Stores in Asia, Europe, and South Africa, the National Retailers Conference and Stores Asia Expo, Philippine Direct Marketing, National Research Congress, Philippine Marketing Association, and Association of Marketing Educators (Philippines). She has shared her invaluable insights and frameworks on retail branding, customer relationship management (CRM), customer service, and market intelligence.

Frances Yu is a Summa Cum Laude graduate of BA in English Literature of Fordham University, New York. She is also a co-author of The Mansmith Mentors’ List: The 8 P’s of Marketing.