The advent of social media websites like Facebook and Twitter has given rise to a new wave of online marketing, as internet users have practically taken ownership of the digital world and claimed it their space. Brands which are the last to follow, are now facing the reality that while they should have their presence in social media, navigating in it requires skill, discipline, and a different marketing mindset. Brands who have set up camp, without any regard to the realities of social media, have soon found out the hard way how it is to navigating in a world owned by consumers.

Social Media marketing has become an art, but more so a science where all the interactions and engagements, once the Holy Grail of marketing, can now be tracked and measured. Brands that are on the digital and social space, are not owned by the brand managers anymore, but by consumers. The concept of social search, social media, tweeting, pinning, and liking, are now part of the marketing nomenclature. It is now inevitable that marketing professionals understand and learn how to navigate the social space.

Program Overview

The program will present a social media marketing framework that will provide marketers as guide in strategizing, developing, and implementing their own social media program. The program can be divided into five key modules, which will provide a step-by-step approach on appreciating and understanding the different components of a successful social media campaign. The modules will look at various best in class social media case studies where participants can learn from. Case examples from the following product/service categories: Fast moving consumer goods and service industries like top consumer brands and the tourism industry have been aggressive in dipping their feet into the world of digital. See how they do it and the different successes and learning as they extend their brands to the world of social media.

Module 1: The Fundamentals of Social Media
Module 2: Creating a Step-by-Step Social Media Marketing Plan
Module 3: Choosing which Social platform to engage
Module 4: Managing a Brand’s online community
Module 5: Measuring Social Media Marketing performance  

  • Marketing and Sales Management Practitioners
  • Brand / Product Managers, Assistant Brand Managers,
  • Ad and Promo Managers, Sales
  • Heads of Support Services specifically in IT, and any departments who have a stake in the digital marketing planning and execution.


Chief Digital Strategist

Chief Innovation Officer of Udenna Corporation and Chief Operating Officer of DITO CME; former CEO of Dentsu Aegis Network; co-author of The Mansmith Mentors’ List: The 8P’s of Marketing; former Chief Digital Officer of ABS-CBN Broadcasting Corporation; former Managing Director of MRM Worldwide Manila; former CEO of Yehey Corporation and Media Contacts Manila; former Vice President of Philippine Daily Inquirer; youngest to serve as President of the Philippine Marketing Association; founding President of the Internet and Mobile Marketing Association of the Philippines; first Agora Awardee for Marketing Communications (2014); one of the Ten Outstanding Young Men (TOYM) of the Philippines 2015.

How much to pay for each course?

Early Bird Rate

If paid on or before January 19, 2020



Regular Rate

If paid during January 20, 2020 to February 18, 2020



On-site Rate

If paid during or after the seminar




February 12, 2020