Do you know that a lot of business deals, money, time, resources and relationships are wasted every day because less than 25% of sales, customer service, management personnel, executives and entrepreneurs have some rough idea and unpolished skill in influencing?  Most people still think of just being assertive or meek resigned to be one the other extreme! Despite studies revealing that only 7% of communication is verbal, and less than 4% are natural-born readers of tones and body language, very few have had the opportunity to learn the science of 3D Language! This 2-day course provides decades of knowledge and skill development acceleration, skipping very costly mistakes and lost opportunities. This seminar provides personality and situational context-anchored influencing strategies as well as  a visual framework on reading and systematic calibration of the verbal, tonal and body language. It teaches the participant how to read choices of words, tones and body language, relative to situational-context. Much more, it covers communicating with the right choice of words, structure, body language and emotional flavor as needed, to secure the intended behavioral response to proposals, requests, suggestions, recommendations, appeals and various counters to such. In the end, participants, learn how to secure agreements and alignments with minimal if not calibrated impact on relationships.   Program Concept                                                               Participants are provided the science via framework and tools. Exercises and live role-plays provide a class-wide experience that allow for immediate application of skills.  Post-encounter analysis allows participants to learn from execution triumphs as well as tragedies, the latter of course, they would rather experience in the safety of the seminar skill lab than in the unforgiving realm of the real world KEY BENEFITS                     Each participant will gain Marketing/Sales competencies in:
  • Analytic Thinking
  • Consumer and Market Understanding 
  • Execution Excellence
  • Negotiation
  • Relationship Building
  • Strategic Thinking
Each participant will enhance their competencies in:
  • Active Listening
  • Adaptability
  • Building Partnerships
  • Building Trust
  • Communication
  • Customer Focus
  • Gaining commitment
  • Knowledge of internal and external environment
  • Managing a conflict
  • Meeting leadership
  • Sales Ability/Persuasiveness
Program Overview Opening Activity: Self Discovery Part 1: Frameworks and Principles Input- Mother Framework
  • Influencing Defined
  • Influencing: Power or Charisma?
  • Mother Framework Influencing and 3D Communication
Part 2 Frameworks Input – Pentagon Dimensions of Influencing
  • 5Cs Dimensions of Influence
  • 3 Types of Influence Leveraging
Part 3: Process Input-Influencing Algorithm of the One Being Influenced
  • 3+1 Steps of Situational Influencing
  • Role of 5Cs in Each Step
Part 4: Strategy Input – Pyramid Repertoire of Influencing Skills and Methods (PRISM)
  • 2-Axis, 4 Footings, 5Cs Drivers of Influencing Method Selection
  • 13 Strategies Logically Arranged into Primary, Secondary and Tertiary Methods subject to Situational Necessities
Part 5A: Process and Tool Input – (4-Step) Situational Influencing Strategy Development Tool
  • Shows how the tool integrates Personality Profile, Influencing Dimensions and PRISM 13
  • Show how to use the tool
Part 5B: Process and Tool-guided Strategy Workshop Combining Parts 1,2,3 &4
  • Utilizes participants’ real cases
  • Applies directly the framework-anchored tool to participants’ real cases
Part 6: Tools, Methods and Skills Seeds Input-Using Relationship Leverage to Influence
  • Introduction to the  Relationship Leveraging
  • Relationship multi-dimensions
  • Tool-based Establishment and Development of Relationship Leverage
Part 7: Framework Input-Using 3D Language to Effectively Interact
  • CSE Communication Components
  • Triangle of Holistic Communication
  • Pie Share of Each Communication Dimension
  • Introduction to Language Wheel & Bearings 
Part 7A1: Tools,Methods and Skills Seeds Input-Verbal Dimension
  • Valence of Pronouns
  • Receiving Preference by Personality Type
  • Receiving Turn-offs by Personality Type
  • Language Bearing Phraseology
Part 7A2: Skill Exercise: 8 Bearings of Calibrating Verbals Part 7B1: Tools, Methods and Skills Seeds Input-Verbal Dimension
  • Negatively-Charged Words
  • Positively-Charged Words
Part 7B2: Skill Exercises: Personally Used Negatively-Charged Words Tagging Part 7C1: Tools, Methods and Skills Seeds Input-Tonal Dimension
  • Tonal Bearings
  • Dynamic Variations
Part 7C2: Skill Exercise: Calibrating Tonal Bearings Part 7D1: Tools, Methods and Skills Seeds Input-Body Language Dimension
  • FLAB 3D Language Cluster Reading
  • Seeing Through Masking
  • 4 Critical Dispositions
  • Matrixed-guide to Reading Disposition Through Body Language
  • Making Appropriate Projections
Part 7D2: Skill Exercise: Reading and Calibrating Body Language Projections Learning Summary and Skill Development Tips   Key benefits for the Company The company will gain:
  • from saving money, effort, time and  other valuable company resources
  • relief from wasting valuable company resources because of poor influencing execution
  • more completed tasks/output while managing better relationships and minimizing friction when dealing with your counterpart companies as well as between team members of your company
  • positive ripple effects on other team members
  • the impact of a more productive and job-satisfied negotiations-trained personnel/team
Case examples of the following scenarios shall be discussed:
  • Contextual applications of 5Cs of influencing and the influencing algorithm
  • Reading body language in clusters
  • Reading tones and verbals face-to-face and over the phone
  • Calibrating verbals, tones and body language projections
  • Dangers of and reading through masking attempts
  • Selecting situation-appropriate influencing strategy anchored on contextual drivers
  • Using calibrated language in difficult situations like customer complaints handling and tough negotiations
  • Calibrating response to threats
  • Deploying a well-crafted threat
  • Leveraging on relationship using calibrated language
  • Protecting relationship during friction-laden negotiations
  Case examples from the following products / industries shall be cited:
  • Advertising
  • Automotive
  • Agriculture
  • Commercial Banking
  • Rural Banking
  • Broadcasting
  • Construction
  • Consumer Durables
  • Direct Selling
  • Distribution
  • Education
  • Energy
  • Food & Beverage
  • Insurance
  • Personal Care
  • Professional Services
  • Retailing
  • Telecom
  • Technology
  Who Should Attend This course should be required of:
  • Every Sales Person
  • Buyers and Purchasing Personnel
  • Entrepreneurs
  • Executives
  • Managers and Supervisors
  • Executive Assistants
  • Anyone who deals or collaborates with either external or internal counterparts
  • Customer service personnel
  • Other customer-interfacing personnel
  ABOUT THE INDUSTRY EXPERT ROWEN UNTIVERO Partner and Chief Sales Strategist 26 year-plus veteran of Training, Coaching and Consulting. 28 years of successful sales, buying and negotiation practice, injector of science in the fields of selling, negotiation, sales management, business-to-business marketing, and retail optimization as well as management via his original framework, processes and tools. He is the pioneering developer of the world’s first mathematics of negotiation, strategic nego-mapping methodology, 3D Language Wheel (verbal tones and body language), selling  mechanics as well as systematic account development strategies, tools in a business-to-business setting,  sales management framework, simplified problem solving, effective coordination, the 4 modes of management, conflict resolution, problem solving, effective coordination and smoothen communication in organizations and many more. He provides a 360-degree and multi-dimensional set of perspectives from that of the CEO, middle management, down to that of the front-liner and staff member and has had exposure in almost every industry.

How much to pay for each course?

Early Bird Rate

If paid on or before February 5, 2020



Regular Rate

If paid during February 6, 2020 to March 4, 2020



On-site Rate

If paid during or after the seminar




February 27, 2020