Fresh off the heels of the longest-running marketing strategy seminar in the Philippines, Josiah Go will be heading a special 3-hour seminar due to popular demand.
In this new Marketing Strategy in a Recession seminar, he will discuss how these new realities call for new strategies.
Understand, recover, and thrive!
- The 3Cs of Marketing (New context)
- Austerity Marketing Questions to Counter the Negative Effects of Economic Recession
- 5 Consumer Behaviors During Recession
- 6 Roles of Marketing During Recession
- 21 Marketing Directions During Recession
- Learnings from past recessions, what should be prioritized
Cases in software, automotive, supermarket, softdrinks, coupons, MLM, car rental, hotel, bank, internet café, events, food, health, tourism, mall, BTB, beverage, personal care.
Don't be left behind. Registration is limited to the first 100 sign-ups only.
INVESTMENT FEEP2,500 + vat per head
P5,000 + vat for 3 people from the same group
P9,000 + vat for 6 people
from the same group
ABOUT THE INDUSTRY EXPERT
Chairman and Chief Innovation Strategist
Josiah Go is the Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc., and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies. He is thought leader with 18 bestselling and record-breaking marketing and entrepreneurship books, as well as the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.