12th Mansmith Market Masters Conference
Trends, Treasures, Transformation
June 15-16, 2021 (1-4pm)

The Marketing Conference of 2021
Featuring CEOs and CMOs in the Philippine context

Day 1: June 15 (Tue)
Session 1: What CEOs Expect From Marketers Post Crisis
- Aleli Arcilla, President and GM of Reckitt Benckiser Philippines
- Johnlu Koa, Founder and CEO of French Baker
- Jet Parma, President and Country Manager of Syngenta Philippines

Key discussion points
· What skills and behaviors should marketers need to face in the post-pandemic world and why?
· What does the change in consumer behavior mean for marketers and their organization?
· What should marketers do more, as well as do less, in order to be more relevant to the CEO?

Session 2: The Wisdom and Perils of Business Expansion Amidst Crisis
- Greg Banzon, COO and EVP of Century Pacific Food
- Harvey Ong, COO of AlfaMart Philippines
- Alvin So, Regional Head for ASEAN of Bayer Consumer Health

Key discussion points
· How do you spot and maximize opportunities while effectively managing cost during a recession?
· How do you mitigate risk during uncertain times?
· How do you co-create the future with key channel members?

Day 2: June 16 (Wed)
Session 3: The Next Wave of Digital Transformation 
- Ana Aboitiz-Delgado, EVP and Chief Digital Channel Officer of Union Bank
- Nicco Tan, VP of Genting Malaysia
- Neil Trinidad, CMO of Lazada Philippines

Key discussion points
· What do you need to consider and not overlook before doing a digital transformation?
· What is the next big thing that should be expected in a digital transformation?
· Should companies catch up or just jump to the next big thing?

Session 4: Trends Spotting in 2022 and Beyond 

- Kakam Gabunada, Vice President of Nestle Philippines
- John Rubio, Country Director of Facebook Philippines
- Steven Tan, President of SM Supermalls

Key discussion points
· What should marketers anticipate in emerging channels and why?
· What changes in consumer behaviors should be expected and what will be the implication to the marketing plan?
· What is the future of in-store touchpoints and how will these be used and why?

EARLY BIRD (If paid on or before May 31, 2021)
Individual: P4,000 + vat
3 Tickets: P10,000 + vat
6 Tickets: P20,000 + vat
10 Tickets: P30,000 + vat

REGULAR RATE (If paid on June 2021 and beyond)
Individual: P6,000 + vat
3 Tickets: P15,000 + vat
6 Tickets: P30,000 + vat
10 Tickets: P45,000 + vat

How much to pay for each course?

1 Ticket (Early Bird)

Use code: ONE



3 Tickets (Early Bird)

Use code: THREE for the all the participants



6 Tickets (Early Bird)

Use Code: SIX for all participants



10 Tickets (Early Bird)

Use Code: TEN for all participants




June 08, 2021